I help premium and craft spirit brands grown within a competitive space.
Years
experience
10
Client
satisfaction
95%
Brands
supported
80+
Completed projects
100+
Unsure whether your brand needs PR support ?Let's take a 30mn assessment call ✨
Visibility & Awareness
Tailor-made storytelling, generating impactful press articles earning you 3x more credibility than any ad, and placing you in AI recommendations.
Credibility & Authority
Placing your brand within the industry, generating word-of-mouth, one of the most influential drivers of consumption.
Consumer Sampling
Maximising public relations through brand partnerships, in order to generate liquid to lips, through digital and real life events.
— Bhagath Reddy, CEO and Founder,
Comte de Grasse
"Ailsa is a highly motivated and passionate person! She brings this energy into every aspect of her projects often going over and above the set deliverables. She is also a very structured and organised person which helps her channel her energy and deliver strong results!"
— Romain Pirat, Communication & Marketing Director, Groupe Floirat
"Ailsa is very efficient and knows how to listen to her clients. She was able to quickly and effectively adapt to the company’s values by suggesting and proactively adapting to changes."
— Salomé Huys, Marketing Manager, Marussia Beverages
"Excellent collaboration with Ailsa!
I had the pleasure of working with Ailsa for two years, where she skillfully managed our public relations and event organization for brands such as Hatozaki, Torabhaig, Mezan, and Akashi Tai Sake.
She arranged a press trip to Japan for Hatozaki with journalists from Le Figaro, Le Point, Le Monde, and an exceptional lunch in the Fontainebleau forest for Torabhaig with chef Julien Sebbag—an event that truly captivated the attending journalists.
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Her professionalism, network, and creativity have been invaluable assets to our brands!"
— Sara Gioanola, Global Head of PR and Communications, Heesen Yachts
"I enjoy working with Ailsa, not only because of her professionalism in public relations, but especially because she puts her heart into everything she does!"
Tailor-made offers...
I build tailor-made consultancy programs depending on your brands' needs.
Every consulting project is unique... However, my services can include :
PR essentials
For F&B brands who are ready to take their image to the next level but have small budgets : we will work on an impactful strategy at lower costs.
Further details :
Custom Press Relations – A tailored step-by-step approach to targeted media
Press Outreach – Identification, pitching and engagement with key journalists
Messaging & Storytelling – Crafted compelling brand stories that attract media attention
Follow-up and reporting –Monthly reviews and reports on progress
Flexible Support –I am available to discuss and support you throughout the collaboration
In-depth PR
For F&B brands who have a little more budget to spare on media, partnership and events : we will create a strategic communication plan that fits your needs.
Further details :
FREE 1:1 PR Strategy Call – A deep-dive analysis to assess your brand’s needs
PR Essentials : everything included in the PR essentials package
Personalised Trend Consultancy – Weekly updates on emerging trends and PR opportunities.
Partnerships & Events - I will proactively put forward partnership and event ideas, within our strategy and during our collaboration
The initial complimentary 1:1 call will enable me to identify your needs and define whether this program can help you grow.
Depending on your level of commitment, you can start seeing results within the first few weeks.
Yes, at the beginning of the program, we will define the coaching schedule together and input timings.
I like to be flexible for my clients, so everything can be discussed ahead of time and modules can be adaptable if your brand needs more or less of a certain tool.
About me
I'm Ailsa, a passionate communications professional with over 10 years of experience in lifestyle, hospitality, food, and beverage.
I've helped hundreds of brands gain visibility, build meaningful connections, and establish a strong presence in their industry.
My expertise in public relations and strategic storytelling ensures that each client stands out in a crowded market.
Driven by creativity and a results-oriented approach, I cultivate strong relationships that lead to impactful outcomes.
Let's take your brand to the next level !
Book a free call to talk about how we can collaborate and grow your business.
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