Grow your brand and be
Remembered.
PR Services and tools kits to increase awareness and build the credibility of your brand.
Years
experience
10
Client
satisfaction
95%
Brands
supported
80+
Completed projects
100+
Start building brand awareness :
Try the PR Basics Digital Tool Kit
Strategic communication strategies...
Visibility & Awareness
Tailor-made storytelling, generating impactful press articles earning you 3x more credibility than any ad, and placing you in AI recommendations.
Credibility & Authority
Placing your brand within the industry, generating word-of-mouth, one of the most influential drivers of consumption.
Consumer Sampling
Maximising public relations through brand partnerships, in order to generate liquid to lips, through digital and real life events.
Some clients say...
— Bhagath Reddy, CEO and Founder,
Comte de Grasse
"Ailsa is a highly motivated and passionate person! She brings this energy into every aspect of her projects often going over and above the set deliverables. She is also a very structured and organised person which helps her channel her energy and deliver strong results!"
— Romain Pirat, Communication & Marketing Director, Groupe Floirat
"Ailsa is very efficient and knows how to listen to her clients. She was able to quickly and effectively adapt to the company’s values by suggesting and proactively adapting to changes."
— Salomé Huys, Marketing Manager, Marussia Beverages
"Excellent collaboration with Ailsa!
I had the pleasure of working with Ailsa for two years, where she skillfully managed our public relations and event organization for brands such as Hatozaki, Torabhaig, Mezan, and Akashi Tai Sake.
She arranged a press trip to Japan for Hatozaki with journalists from Le Figaro, Le Point, Le Monde, and an exceptional lunch in the Fontainebleau forest for Torabhaig with chef Julien Sebbag—an event that truly captivated the attending journalists.
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Her professionalism, network, and creativity have been invaluable assets to our brands!"
— Sara Gioanola, Global Head of PR and Communications, Heesen Yachts
"I enjoy working with Ailsa, not only because of her professionalism in public relations, but especially because she puts her heart into everything she does!"
PR services to help you grow.
I build tailor-made consultancy programs depending on your brands' needs.
Every consulting project is unique... However, my services can include :
Done-for-you
PR essentials
For brands who are ready to take their image to the next level but have small budgets : we will work on an impactful strategy at lower costs.
Further details :
Custom Press Relations – A tailored step-by-step approach to targeted media
Press Outreach – Identification, pitching and engagement with key journalists
Messaging & Storytelling – Crafted compelling brand stories that attract media attention
Follow-up and reporting –Monthly reviews and reports on progress
Flexible Support –I am available to discuss and support you throughout the collaboration
Done-for-you
In-depth PR
For brands who have a little more budget to spare on media, partnership and events : we will create a strategic communication plan that fits your needs.
Further details :
FREE 1:1 PR Strategy Call – A deep-dive analysis to assess your brand’s needs
PR Essentials - everything included in the PR essentials package
Personalised Trend Consultancy – Weekly updates on emerging trends and PR opportunities.
Partnerships & Events - I will proactively put forward partnership and event ideas, within our strategy and during our collaboration
Do-it-yourself
PR Basics
Digital Tool Kit created for brands who would like to boost their visibility but have limited budget or who would like to keep PR internal. Also works for internal teams and consultants who are just launching their PR.
Whats' included :
Introduction to PR - A deeper understanding of the role of PR within a wide media landscape
Impactful & strategic storytelling - templates and resources enabling you to craft impactful storytelling
Communication Tools – Everything you need to know on how to build your communication tools, templates included
Press relations - How to handle and attracted media attention
Generic campaigns - Easy to launch PR campaigns that you can launch right away
Reporting - PR metrics to impress teams, clients or investors
FAQ
The initial complimentary 1:1 call will enable me to identify your needs and define which campaign can help you grow.
Depending on the package you choose and on your level of commitment, you can start seeing results within the first few weeks.
Yes, I am available to discuss your needs whatever path you choose.
You can e-mail me anytime about the course or my services : hello@ailsacargill.com
About me
I'm Ailsa, a passionate communications professional with over 10 years of experience in lifestyle, hospitality, food, and beverage.
I've helped hundreds of brands gain visibility, build meaningful connections, and establish a strong presence in their industry.
My expertise in public relations and strategic storytelling ensures that each client stands out in a crowded market.
Driven by creativity and a results-oriented approach, I cultivate strong relationships that lead to impactful outcomes.
Let's take your brand to the next level !
Book a free call to talk about how we can collaborate and grow your business.
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