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PR Basics

Lessons, insights, expertise and exercises all packaged into one, to enable you to launch your own PR and start being visible in a crowded market !

Tool Kit outline & preview :

Intro to PR :

Understanding PR

The role of PR in the media

Crafting your story :

Crafting your storytelling

Aligning your messaging

Press Relations :

Creating your tools

Generating media attention

Press Lists

Finalising your campaign :

BONUS section - Additional opportunities

Showcasing your numbers

€499

*Tool Kit specialised for spirit brands but can be replicated to all Food & Beverage industries.

What's inside this tool kit :

  • 5 sections of lectures including 9 educative videos teaching you how to activate your PR

  • 8 templates for external and internal use

  • Exercices on how to create a strategic timeline and layer your communications

  • The essentials of crafting impactful storytelling

  • Creating communication tools and gaining media attention

  • Generic PR campaigns you can put in place easily and immediately

  • Concrete actions you can take to start being seen in the press

Step-by-step guidance

From preparing your storytelling internally to being featured in the media

Ready to use templates

Internal and external tools to make your campaigns easy and successful

Showcase your work

Learn about PR metrics to showcase your results internally or to potential investors

Immediate actions

Start creating your tools and get your brand seen in the press right away

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